Privacy Policy | La Michoacana Tradicional

This policy explains what information www.michoacanatradicional.com collects, why, and what you can do about it. We’re La Michoacana Tradicional, a family-owned paletería at 716 E Arrow Hwy in Pomona, not a tech company, so we’ve kept it short and plain.

The short version

We don’t sell your information, and we don’t share it for advertising.
We use Google Analytics, which sets cookies, to see how people use the site.
What you type into our catering or flavor-suggestion forms comes to us by email so we can answer you.
Flavor votes are anonymous counts.
You can ask what we have about you, or ask us to delete it, anytime at icecream@michoacanatradicional.com.

Google Analytics

We use Google Analytics 4 to understand how people use this site: which pages they visit, how they found us, and which buttons they tap, like Call, Directions or Order. That tells us what’s useful and what needs fixing.

Google Analytics collects things like the pages you view, the site that sent you here, your device and browser type, your approximate location (city or region) and the time of your visit. When you send a form or vote, it records that it happened, with general details such as the type of event, the rough number of guests or the flavor you picked. It never receives your name, phone number, email or message.

It uses first-party cookies named _ga and _ga_ followed by an ID to tell visits apart. They can last up to two years. Google says Google Analytics 4 doesn’t log or store IP addresses. We use this data to improve the site, not to show you ads.

To opt out, install Google’s Google Analytics opt-out browser add-on (opens in a new tab), or block or delete cookies in your browser. The site works the same either way. You can also read how Google uses information from sites that use its services (opens in a new tab).

Catering and flavor-suggestion forms

We only get personal information from you when you choose to send one of our two forms:

Catering request: your name, phone number, email (optional), type of event, event date, number of guests (optional), city, what you’d like (paletas, nieves, aguas frescas or something else), how and in which language you’d like us to contact you, your message, and the page you sent it from.
Flavor suggestion: your flavor idea, plus your name, email and notes if you choose to add them.

When you press send, the form goes to our server and is emailed to the shop’s inbox through Resend, an email delivery service. If email isn’t working at that moment, we save a backup copy in an Upstash Redis database so your request isn’t lost.

We use these details only to answer you: to quote and plan your event, or to read your flavor idea and reply if you left an email. We don’t add you to a mailing list or send you promotions.

To keep out spam, each form has a hidden field and a short timer. We don’t use a CAPTCHA or any extra tracking for this.

Flavor votes

When you vote for our next paleta flavor, the count for that flavor goes up by one in our Upstash database. The vote is just a number: we don’t attach your name, email or any other detail to it.

So that each browser votes once per flavor, we set a small cookie called lm_voted that lists the flavors you’ve voted for. It lasts 180 days and is only sent back to our vote counter. The page also remembers your votes in your browser’s local storage. Clearing your cookies and site data removes both.

Cookies and browser storage

In short, this site uses:

Google Analytics cookies (_ga and _ga_…) to measure visits, as described above.
lm_voted, a cookie that prevents duplicate flavor votes.
Local storage in your browser for small conveniences, such as remembering which flavors you voted for. It stays on your device.

We don’t use advertising cookies. Your browser’s Do Not Track or Global Privacy Control setting doesn’t change how the site works, because we don’t sell or share personal information. To stop analytics, use the opt-out add-on above or block cookies.

Hosting and server logs

This site is hosted by Vercel. Like most web hosts, Vercel’s servers automatically record basic request details, such as your IP address, browser type, the page you asked for and the time, to deliver the site, keep it secure and help us fix errors. See Vercel’s privacy policy (opens in a new tab).

Companies that help us run the site

These companies handle information on our behalf to provide their services to us. Each has its own privacy policy.

Google: website analytics (Google Analytics).
Vercel: website hosting.
Resend: delivers form messages to our email.
Upstash: stores vote counts and backup copies of form messages.

Links to other sites

Our pages may link to DoorDash (to order), Google Maps and Apple Maps (for directions), Google reviews, Instagram, TikTok and Yelp. When you follow one of those links you leave our site, and that company’s privacy policy applies. For example, when you order on DoorDash, DoorDash handles your order, address and payment. We never see your card details.

If you load an interactive Google map on our site, Google may collect information as described in Google’s privacy policy (opens in a new tab).

We don’t sell your personal information, and we don’t share it for targeted advertising. We don’t give or rent lists to anyone. We would only disclose information if the law requires it, such as a valid court order, or to protect our customers, our shop or others from fraud or harm.

How long we keep it

Form messages: as long as we need them to answer you, plan your event and keep normal business records. Then we delete them.
Backup copies in Upstash: only until the message reaches us.
Vote counts: until the poll ends. They contain no personal details.
The lm_voted cookie: 180 days, unless you clear it sooner.
Google Analytics: Google deletes detailed analytics data automatically after the retention period set in our account.
Server logs: kept by Vercel for a limited time under its own policies.

Keeping it safe

The site runs only over HTTPS, so what you send is encrypted on its way to us. Form messages are read only by the people at the shop who handle them. No website is perfectly secure, so please don’t send sensitive details like card numbers through our forms.

Your California privacy rights

If you live in California, the California Consumer Privacy Act (as amended by the CPRA) gives you the right to:

Know what personal information we’ve collected about you, where it came from, why we use it and who we’ve disclosed it to.
Get a copy of it.
Ask us to correct it or delete it.
Opt out of its sale or sharing for advertising. We don’t do either.
Not be treated differently for using these rights.

The categories of personal information we collect are: identifiers and contact details you give us (name, phone, email, city); event details from the catering form; and internet activity on this site (analytics and server logs). We collect them from you and your browser, use them for the purposes on this page, and disclose them only to the service providers listed above. We don’t collect sensitive personal information.

We honor these requests from everyone, whether or not the law requires it of a shop our size. Email icecream@michoacanatradicional.com with the subject “Privacy request,” or call (909) 904-6125. We may need to confirm it’s you, for example by asking you to reply from the email you used on a form. You can also have an authorized agent contact us for you. We’ll answer as soon as we can, and within 45 days.

Children’s privacy

Kids love paletas, but this website isn’t directed to children under 13, and we don’t knowingly collect their personal information. If you’re under 13, please ask a parent before sending a form. If you think your child sent us information, contact us and we’ll delete it.

Changes to this policy

If we change how the site handles information, for example by adding a new form or service, we’ll update this page and the “Last updated” date at the top.